Here Rick and John from Ship Shape in Plymouth tell us about how they started out and what makes their process of restoration so unique.
Corporate Video – Promotional Film – Event Videography – Video Marketing – Motion Graphics
How can a Corporate Video can help your business?
Corporate videos have increased in popularity over recent years due to their proven effectiveness in growing a business. This makes corporate videos a powerful marketing tool.
Increasing your conversion rates, boosting sales and explaining your product are just some of the reasons your business can benefit from a corporate video.
Increase Conversion Rates
Many surveys have been conducted proving that corporate videos are the most effective way of converting website visitors into actual customers. A recent study by eyeviewdigital.com shows that using a corporate video on landing pages can increase conversion by 80%.
Clearly Convey Your Product or Service
The vast majority of people would much rather watch a video than read text. With corporate video potential customers are able to gain a much better understanding of the product or service you provide once they see and listen and watch someone explaining it. Corporate videos provide businesses with a way to clearly and effectively convey their values, products and services. In addition to this a corporate video allows you to directly connect with your customers, allowing you the opportunity to let them know what your business can do for them and most importantly why they should choose you over the competition.
Improve Google Search Rankings
Ranking on the Google’s first page is a top priority for most businesses, so Since Googles Hummingbird search algorithm update, SERPs prioritize video results, with the aim of ranking ‘quality content’ over keyword optimisation. Google’s Head of Web spam, Matt Cutts, estimates the Hummingbird update in September 2013 affected over 90% of search queries. The way that most people use the internet fundamentally changed, and the shift toward helpful video content in SERPs is still in full swing.
The average time an individual spends on a webpage is less than eight seconds – people quickly leaving your website after viewing a single page will result in a lower Google ranking, not to mention they probably won’t be back to purchase a product. Corporate Video is the easiest way to make people stay on your site longer!
Harness the Power of the Internet
A corporate video doesn’t necessarily have to just be available to view on your website. Sharing video content through Youtube, Vimeo or Facebook and Twitter is a great way to generate new customers, increase your company’s profile and grow your business. Videos are much more easily shareable than text web pages through the use of embeds. Ultimately, people are more likely to share and watch videos on the internet than read blocks of text on a single webpage.