How to Optimize Your Video for Facebook

Video Production Tips

The explosive growth of video on Facebook shouldn’t really surprise anyone. A vast, incredibly active user base, combined with the most engaging content format and an increasingly effective algorithm for surfacing the latest and greatest posts within the Facebook universe, was bound to be a success.

Facebook is rapidly changing its platform to accommodate and encourage this growth, and these changes are differentiating it from other video sharing platforms in significant ways. Even though it didn’t start out as a video platform, it is increasingly acting like one. Here’s our guide to what’s different about Facebook video, and how best to optimize your videos to take full advantage of it.

Important Differences

Comparisons to YouTube and Facebook are rife, but there are only certain distinctions you need to pay attention to. Most of them stem from the fact that YouTube started as a primarily public video sharing platform, whereas Facebook’s origins were focused on closed sharing of social information, and not any content types in particular.

As far as differences go, there are some important technicalities to consider. Facebook has much more nuanced privacy settings, uses hashtags instead of regular tags, and doesn’t have a way to vote content down, like the thumbs down option on Youtube. Since they’ve had much more time to work on it, Youtube has a more advanced video player, complete with annotations and ads, and video playback resolution options.

When it comes to sharing, there are also a couple important gaps between these two platforms. Youtube makes it really easy to share video links or embed codes almost anywhere on the web, whereas Facebook doesn’t really make it easy to share video on sites other than Facebook, and doesn’t make it easy to use embed codes, unless you are willing to deal with messy code.

Also, Facebook supports the sharing of multiple content types, including links to pages from other websites containing video, which will display the video in the timeline if Open Graph tags on the page are formatted correctly. On the other hand, Youtube exclusively supports the sharing of native video on its platform.

Key Similarities

Two important similarities are that both Facebook and Youtube want to keep you watching videos, and within their respective universes. To that end, both focus on native video, meaning video uploaded directly to their platform, and neither supports video iframes hosted by 3rd parties.

That last point is important, because many of the most popular video marketing features offered by third party hosting providers, like email capture, and post-play screens, won’t work on Facebook.

Another related point is that you don’t have control over the related videos that are displayed alongside your videos during and after playback on either platform. This can run counter to some goals for marketing videos, such as branding or special offers, since the adjacent videos might conflict with those aims.

Reaching Your Audience

It’s not just about the platform. You also have to consider how Facebook’s audience will discover and interact with your videos.

Facebook’s video environment is still very new, and for Facebook users, it is still primarily all about the timeline. It will be interesting to see how that evolves over time as they continue to improve the viewer experience.

For the time being, video plays silently at first in the timeline on Facebook. This is largely to provide a non-disruptive experience for the viewer. Imagine trying to sneak a peek at Facebook while at the office if videos kept blaring loudly on your computer as they appeared in the timeline. No one would ever do it.

video seo

Also, perhaps more significantly, roughly half of Facebook’s 1.5 billion users are mobile-only, meaning they never use the desktop version of the app. Video on mobile presents unique challenges, such as smaller screens, so keeping that in mind is key for creating successful content.

Get in Touch with our Bristol Video Production Team today to create a Facebook Video!

Putting it all Together

Based on what makes it unique as a platform, there are important takeaways for optimizing your videos for sharing on Facebook.

During the video editing phase, you’ll want to ensure your video will be appealing even if it is played without any sound or on mobile. It has to grab the attention of a viewer who is scrolling past it in their timeline, despite being surrounded by other posts competing for their attention. Make sure the first three seconds are eye-catching, since data from Facebook indicates that’s all it takes to make an impression with video, and consider implementing more text than you normally would to help guide viewers through your video.

When you are ready to share your video, there is evidence to suggest that native video gets more traction on Facebook than videos hosted by a third party. Consider uploading your video directly to Facebook in order to maximize the chances it will be discovered by users on the platform, and consequently shared.

If you have a video hosting provider you prefer to use, ensure your video landing pages include Open Graph markup so that your video will appear and be playable in the timeline when you share it. Using Open Graph tags properly will also ensure the video title and description are pulled through correctly when your video is posted on Facebook.

Since marketing tools like post-play screens and email capture are not going to work on Facebook, your best bet is to leverage the video description field to share any accompanying links or calls-to-action, rather than trying to include them in the video itself.

Finally, make sure that sharing your video on Facebook makes sense for your goals for your content. Brand awareness campaigns, or video posts intended to increase engagement amongst your fans, are both great examples of Facebook-worthy content. When you want to keep your content secure, or only share it privately with a handful of people, Facebook is probably not your best bet. Weigh your options carefully when considering the optimal way to share your content with your intended audience.

Please let us know your top tips for optimizing your videos for Facebook in the comments below!

Written by Courtney Purchon

Courtney is the head of marketing for SproutVideo, a video hosting platform for business. Follow her and the rest of the SproutVideo team on Twitter or on the SproutVideo blog.

4 Comments

  • You’re so awesome! I don’t believe I’ve truly read through anything like that before.
    So great to discover another person with a few original thoughts on this
    subject. Seriously.. thank you for starting this up.
    This website is one thing that is required on the internet, someone with
    some originality!

  • Kelingedo says:

    Propecia For Scalp [url=http://cytotec.ccrpdc.com/cytotec-online-buy.php]Cytotec Online Buy[/url] Generico De Priligy Ed Express Viagra [url=http://viacheap.com]buy viagra online[/url] Purple Pharmacy In Mexico Kamagra Oral Disfuncion Erectil [url=http://cheap-kamagra-generic.kamagpills.com]Cheap Kamagra Generic[/url] Can You Take Aspirin With Cephalexin Buy Viagra On The Internet [url=http://cial40mg.com/order-cialis-online-usa.php]Order Cialis Online Usa[/url] Sans Ordonnance Amoxicillin Pharmacie En Ligne En Suisse Generique Kamagra Acheter Canada [url=http://priligy-buy.priliorder.com]Priligy Buy[/url] Receta Finasteride Comprar Propecia Keflex Infusion [url=http://levitra-generic-cheap.buylevi.com]Levitra Generic Cheap[/url] Can Amoxicillin Ca Use Urticaria Online Clobetasol Where Can I Buy [url=http://generic-sildenafil.via100mg.com]Generic Sildenafil[/url] Tadalista Canada No Perscription

  • Kelingedo says:

    400 Mg Acyclovir Fast Candian Shipping [url=http://bestlevi.com/generic-levitra-pill.php]Generic Levitra Pill[/url] Buy Prednisone Onlineno Prescription Purchase Synthroid [url=http://cheapcial.com/where-to-order-cialis.php]Where To Order Cialis[/url] Cialis Reembolso Package Insert Amoxicillin [url=http://cialcost.com/order-cialis-in-usa.php]Order Cialis In Usa[/url] Priligy Mercadolibre Ecuador Cialis Lo Pueden Tomar Las Mujeres [url=http://cial40mg.com/cialis-40mg.php]Cialis 40mg[/url] Hydrochlorothiazide Viagra Acheter Belgique [url=http://viaprices.com]viagra[/url] Buy Clomid Online Zest Creative Keflex For Caninie Diarrhea [url=http://cialis-price.cial5mg.com]Cialis Price[/url] Viagra Y Captopril Propecia Itching [url=http://purchase-dapoxetine-online.priliorder.com]Purchase Dapoxetine Online[/url] Eolica Al Propecia Canadian Pharcharmy Meds [url=http://buy-tadalafil-online.ordercial.com]Buy Tadalafil Online[/url] Priligy Alternatives Cephalexin Dosages And Use [url=http://buylevitraeufast.com/vardenafil-levitra.php]Vardenafil Levitra[/url] Analysis Report On Amoxicillin Sodium Priligy Belgie [url=http://online-pharmacy-kamagra.kamagpills.com]Online Pharmacy Kamagra[/url] Overnight Delivery Of Viagra Comprar Viagra Sin Receta En Espana [url=http://dprixe.com]cialis online pharmacy[/url] Levitra Sotto Lingua Levitra Vs [url=http://levipill.com/levitra-generic.php]Levitra Generic[/url] Efectos Del Viagra A Largo Plazo Acheter Cialis Reunion [url=http://purchase-cheap-cialis.cialorder.com]Purchase Cheap Cialis[/url] Livestock Erithromicin Tablets Lyrica Drug Interactions [url=http://cheap-viagra-25mg.canadianvia.com]Cheap Viagra 25mg[/url] Amoxil Pregnancy Category Amoxicilina With Free Shipping [url=http://levicost.com]cheap levitra[/url] Farmaci Kamagra Co Uk Online Parmact No Prescription [url=http://priligy-online-buy.priliorder.com]Priligy Online Buy[/url] Viagra Funciona Si Cialis Omeopatico [url=http://leviplus.com/levitra-buy-online.php]Levitra Buy Online[/url] Cialis Montreal Propecia On Sale Pharmacy [url=http://buying-viagra-online.canadianvia.com]Buying Viagra Online[/url] Sildenafil Citrate 100mg Plus Propecia Colchones [url=http://levipill.com/levitra-tablet.php]Levitra Tablet[/url] Pfizer Levitra Propecia In Zurigo [url=http://costofvia.com/generic-sildenafil.php]Generic Sildenafil[/url] Kamagra Oral Jelly Box Priligy Mexico Venta [url=http://order-generic-cialis.ordercial.com]Order Generic Cialis[/url] Amoxicillin Dosage For Children Amoxicillin Treats Sinus Infection [url=http://cialusa.com]cialis buy online[/url] Occipital Baldness Propecia Levitra Annonce [url=http://purchase-viagra-cheap.viaforsale.com]Purchase Viagra Cheap[/url] Mexico Pharmacy Mail Order Online Levitra 10 Mg Price [url=http://cialcost.com/tadalafil-20mg.php]Tadalafil 20mg[/url] Cialis Livraison Rapide Belgique Oxitard [url=http://cheapcial.com/cialis-online-cs.php]Cialis Online Cs[/url] Propecia Nizoral Pattern Baldness Azithromycin [url=http://buy-generic-kamagra-online.kamagorder.com]Buy Generic Kamagra Online[/url] Levitra Sales In Usa Baclofene Association [url=http://staminamen.com/cheap-cialis-online.php]Cheap Cialis Online[/url] Cialis Modalita D’Uso Levitra En Farmacias [url=http://levipills.com/vardenafil-20mg.php]Vardenafil 20mg[/url] Xenical Dosage Zithromax And Advil [url=http://buy-brand-levitra.levitab.com]Buy Brand Levitra[/url] Levitra Patient Education Generic Zolfran Without A Prescription [url=http://propecia-products.propecpills.com]Propecia Products[/url] Brand Name Viagra By Pfizer Effets Cialis Viagra [url=http://viasamples.com/order-viagra.php]Order Viagra[/url] Cialis Serve Ricetta Amoxicillin Tev [url=http://levipills.com/buying-levitra-online.php]Buying Levitra Online[/url] Prednisone Without A Scrip Hydrochlorothiazide Hctz Without Dr Approval Lichfield [url=http://cialcheap.com/cialis-viagra.php]Cialis Viagra[/url] Decadron Canada Post Where To Buy Celebrex Online [url=http://propecia.cialpills.com/buy-propecia-online-uk.php]Buy Propecia Online Uk[/url] Amoxicillin Side Effects Stool Mail Order Antibiotics [url=http://fast-delivery-cialis.tadalaf.com]Fast Delivery Cialis[/url] Propecia Testosterona Mail Order Toprol Xl [url=http://levipill.com/levitra-ordering.php]Levitra Ordering[/url] 100 Mg Viagra Pfizer

  • Kelingedo says:

    Pvp Cialis 20 Mg [url=http://viagra-cheap.canadianvia.com]Viagra Cheap[/url] Cheap Flagyl In Irving

Leave a Reply