20 Video Marketing Statistics to Kickstart Your 2019 Marketing Strategy

Video marketing is becoming increasingly vital for businesses and organisations of all shapes and sizes. With more of us accessing this kind of content on our mobile phones, it’s no wonder that so many marketers are hailing it as the strategy with the best ROI and reach for consumers.

If video marketing doesn’t yet figure highly in your content creation plans, these set of statistics may well convince you that 2019 could well be the right time to take video production a lot more seriously.

1, Nearly half of us watch at least an hour of video online every day, according to research recently carried out by Hubspot.

2. Half of internet users will also look online to find a video relating to a product they are thinking of buying and that has a high likelihood of influencing the decision to purchase or not. (Source: Think With Google)

3. People who regularly visit YouTube are likely to explore different video content while watching TV at the same time. In fact, according to Google, 85% of us are likely to use two or more devices at one time whether we’re relaxing or at work. (Source: Think With Google)

4. YouTube creators can be incredibly influential, particularly among millennials. 60% of teenage subscribers say that their favourite creator has changed their life or has altered how they view the world. (Source: Think With Google)

5. Consumers are likely to buy a product after seeing a video about it (84%). On the other hand, over 90% of consumers have viewed at least one explainer video. Half of these think that an explainer video should only last for a minute or less. (Source: Wyzowl)

6. Research shows that videos of about 2 minutes in length are likely to hold the attention of viewers. As the length increases, however, interest starts to decline. According to marketing company Wistia, 2 minutes is what they call the sweet spot when it comes to optimal length.

7. Mobile marketing is becoming increasingly important. YouTube say that half of their videos are viewed on mobile devices and ComScore back that up with research that suggests we view around 40 minutes of YouTube video per day on our mobiles alone.

8. It’s not just YouTube where videos are being accessed. They are available on social media too. Snapchat regularly gets around 10 billion daily video views. We’re also more likely to share that kind of content – according to Twitter video is six times more likely to be retweeted than simple images with text. (Source: Optinmonster)

9. If you take the research by Cisco into account, one reason why you may no longer be able to ignore video marketing for your business is pretty simple. By 2020, nearly four-fifths of consumer traffic on the web will be through video. (Source: Cisco)

10. Live video is starting to become important too. According to Facebook, viewers are likely to watch it three times longer than other, pre-recorded video.

So, what does this all mean from the customer point of view? The statistics highlight that video has already become a highly popular and efficient way to consume information as well as entertainment. Many will choose it over written information and it can improve engagement in other ways, for instance, creating more shares on social media. We also increasingly like to view videos on our mobile while watching the TV.

1, Marketers already understand the power of corporate video production. According to the Aberdeen Group, it can improve leads by up to 66% and boost brand awareness by over 50%.

2. 77% of marketing professionals dealing with B2B sales think that video is the most effective tactic for creating leads and conversions. (Source: Content Marketing Institute)

3. Over 80% of companies that used video content marketing in their campaigns stated that they were happy with the return on investment and most would use it as part of their strategy going forward. (Source: Wyzowl)

4. Using a video on your landing pages can increase your conversions by 80% according unbounce.com. That ties in nicely with Forbes assertion recently that 66% of us are more likely to buy a product after seeing a video.

5. 85% of all videos on Facebook are actually watched without the sound on. That’s mainly because news feeds mute the sound and you have to click a video to hear what’s being said. It’s led many businesses to add subtitles to their video content to broaden their reach. (Source: Digiday)

6. With so much evidence highlighting the effectiveness of video, it’s surprising to learn that less than half of businesses actually use video as a formal strategy. (Source: Optimonster)

7. The good news is that 70% of marketers intend to use video in their marketing strategies, although they also view it as the most difficult kind of content to successfully create. (Source: We Are Social)

8. Companies that use video in their email marketing report they get better click through rates, improved times spent on viewing the content and increased share rates as well as conversions. (Source: PPC Protect)

9. How we take in information is important for the success of video. According to Insivia, we can retain nearly 95% of the information delivered by video while the equivalent for text only content is 10%. Other research puts retention for video at 65%.

10. A third of large corporations will produce at least 100 videos each year while a third of small business only ever invest in social media and no other form of marketing. (Source: PPC Protect)

This last statistic is quite telling and would suggest that many SMEs think that developing a video marketing strategy is beyond them and their marketing budget. According to many marketers, however, it’s the one strategy that has the best return on investment. Video can also be used on a lot of channels, including social media where it will often be shared more than any other content.

The good news is that making videos has come down in price over the last few years. Driven by better technology and on demand services, there is no real reason why a smaller company shouldn’t be able to invest in this kind of marketing strategy in the future.

If you’d like to find out how to get creative with your video content marketing, contact us at Pulse Studio today.