3 Ways Sales Can be More Effective With Video

As a business, you probably want to see more visitors to your site, more conversions and certainly more sales. There are a variety of ways this can be achieved, including through email marketing and social media.

But the type of message you communicate is also important. Here we look at how video can be an effective way to grab your customer’s attention and usher them down the sales funnel to where they are more likely to buy.

1. Grabbing the Customers’ Attention

Half the battle of getting your audience to move down the sales funnel is actually getting their attention in the first place. The good news is that video is by far the most effective content, particularly now that we have such easy access through better connections and our mobile phones.

Did you know that an email that is sent with the mention of a video in the title line is 8 times more likely to be opened?

Video production allows you to put all your information out there in front of your audience, without the pressure of trying to get through a cold call or sales presentation. You can also track when prospects watch your video which means you can better time when to do a follow-up email or call.

A video allows you to stand out from the competition. While other businesses are sending out text messages, emails or social media content, you can be stealing a march by including a watchable, entertaining and easy to consume video.

Finally, if you have a number of video marketing products your sales team can access, it’s much easier for them to tailor information for individual customers or prospects.

2. Moving More Deals Forward

After the initial engagement, potential deals can often stall. Between the first meeting and the second, customers change their mind or forget what is on offer. Sending a video rather than a text or email message to your prospect is likely to be a lot more powerful and help re-engage with them.

If you are changing from sales rep to account manager for the later stage of the sales process, a video can help keep that engagement going better. Producing a video where the sales rep and the account manager are together explaining what happens next also helps maintain that continuity.

Of course, video is great in helping deliver follow-ups that really have impact. It not only has the right personal touch and appears directed at the prospect, it provides a more emotional engagement which is vital for moving them further up the sales funnel to complete the deal.

If you have mini-videos that support your sales pitch, these can also be used to prevent the process from stagnating by updating the prospect at regular intervals.

3. Videos After Onboarding

Video can also be used to improve retention rates and keep your customers connected to your business. For instance, it’s one of the best ways to provide help and support.

How to and explainer videos mean that customers can easily find what they are looking for, watch a short video and get on with their business rather than contacting your helpline or searching online for solutions.

Using video in this way should help improve customer satisfaction but also provide the opportunity for up-selling and re-engaging with customers who may have gone off the boil.

Building a video library that helps improve your sales funnel and delivers better results, of course, takes a lot of work. If you are interested in seeing what this kind of marketing strategy can do for your business, contact the video production team at Pulse today to find out more.