Why Recruitment Videos Should Be Part Of Your 2019 HR Strategy

There’s no doubt getting the best people in post is a huge challenge for businesses and HR departments. Companies and organisations are looking to market themselves better to potential candidates and advances in digital technology are helping achieve that goal.

Recruitment Video Production is becoming increasingly popular as a way of encouraging the best recruits to apply for jobs. While it may be a little more expensive than some other forms of job advertising, if you’re looking to land the best, it can certainly deliver a great return on investment.

1. Reach a Wider Audience

You can post your recruitment video production in a wide range of places nowadays. It doesn’t just have to sit lazily, doing nothing on your own website. You can post it to YouTube and other video sharing sites. You can put it on your social media timeline where people will share it with friends and family.

Make your recruitment video fun and entertaining and you should actually expect it to be shared a lot more than any written advertisement and may even have the chance to go viral.

2. Millennials Love Video

The truth is that people tend to prefer watching a video rather than read a whole bunch of text. It’s short, entertaining and accessible, particularly with the mobile devices and connectivity that we have nowadays.

Millennials are more likely to watch most of your video than read all of your text when it’s about the same subject. That’s important when you consider that in just a few years this demographic is going to make up about half the workforce.

3. Keep Up With the Competition

It might stick in your craw that you need to be doing this because your competitors are doing it as well. But it’s an important point. If you are looking to attract the best to your company, you may well be missing a big trick if you aren’t engaging your audience with attractive and energising recruitment videos.

4. Attract the Right Candidates and Lower Recruitment Costs

This is the big one for HR departments. Opting for recruitment video production seems like a great idea but only if it delivers a good return on investment. That means it has to ensure that the right people apply to work for your company.

How do you do this?

It all comes down to what you put in your video, of course. You can get across the culture, the diversity, the innovation and everything in between if you make the right production decisions.

That should mean you get a better stream of applications from people who are a better fit with your business model and company ethos. That, in turn, will inevitably reduce the cost of recruiting and increase the possibility that you get the right people first time around.

Of course, you need to be able to show what it would be like to work for your company. That means your recruitment video production needs to be authentic. There’s no rhyme or reason in making out that you’re something you aren’t. Yes, it may lead to high calibre employees coming on board, but for how long?

5. Brand Awareness

The offshoot of a great recruitment video is that it will be seen by a lot of people who won’t necessarily want to apply but will get to know your brand better. Customers like to buy from companies they trust and like. If your video can bring that ethos and culture across that gels with your customer, it’s an added and powerful bonus.

If your business is looking to start create it’s own recruitment video, the creative team at Pulse are able to help. Contact us today to discuss how we can help energise your next recruitment drive.

WHY RECRUITMENT VIDEOS WORK

While tried and trusted methods such as advertising posts on jobs sites can yield dividends, producing a recruitment video can have additional benefits. Not only does it give you the chance to attract the best people to your company it can act as a marketing tool for your wider place in the market.

It Gives Your Business a Personality

The truth is that job ads can be fairly dull and fail to get across what your business is all about. A well thought out recruitment video production puts a human face to your company. It brings your business alive.

For example, it can show your office or workplace and how people work there. You can include testimonials from existing staff telling why they like your company. You could outline attractive benefits such as your commitment to work life balance or more sustainable business practices. You can even demonstrate how your business will enable staff to make a difference in the world.

It Sells Your Business

You have a job to offer, why shouldn’t people be interested? The truth is that people can afford to be choosy about who they work for.

That particularly applies to top performers who are more likely to look at what you can offer them rather than what they are able cram into their CVs to convince you they should have the job. Many people don’t just want a job to pay they bills, they want to work for a company that cares and provides good facilities.

Show Don’t Tell

One of the great things about recruitment video production is that you have so much flexibility about how you get your message across. If you want to demonstrate your diverse workforce you can do it in a powerful way by simply including them in your recruitment video. It also gives you the opportunity to better define the qualities that you are looking for.

Take a look at this recruitment video production from Apple as an example.

You Can Be Specific

If you are searching for a specific individual and want to cast your net as widely as possible, you can do so with a recruitment video. You can show what the person will be doing and how they will fit into your business. This is far more engaging and meaningful than a list of job requirements and specs put into an online listing.

Take a look at this graduate recruitment video we helped make for the Post Office.

Attract the Right People

A recruitment video is all about getting the right people to apply for the job. It can be part of a generalised recruitment campaign or for a specific post. It’s aim is to get the best and the brightest to send in their CVs – the very people who are likely to help you move forward and grow your business.

Of course, getting it right is a challenge. You need to understand what you are offering potential employees and bring that across in an engaging and entertaining way. That’s why working with a professional recruitment video production company is important. They’ll be able to sit down with you and work out what image you should be trying to project to your audience and the best way to do that.

At Pulse, you get access to a talented, creative and professional team who know how to sell your business to potential recruits. If you’d like to find out more, contact us today.

HOW MUCH DO RECRUITMENT VIDEOS COST?

When you look at the recruitment videos for the army and navy on TV at the moment, you can see that there are some pretty high production values.

The outdoor locations, storytelling, and camera shots all point to a huge cost. Indeed, recent figures show that the armed forces have spent around £1.6 million in total to aid recruitment.

Of course, your business is not going to be spending these massive amounts. You can put together a relatively competent recruitment video production for anywhere between £500 and £50,000 depending on the size of your budget and how creative you want to be.

While the final price can be a little difficult to calculate, there are certain factors that add to the cost of making any video. These include:

The Journey From Pre to Post Production

There are distinct stages to developing any video production and how much time you spend on them can influence the final cost.

Pre-production is all about getting your ducks in line and concerns planning everything that is needed for the initial shoot. That might mean hiring actors, scouting locations and working on a good script for starters.

The shoot itself may take just a few hours or several days depending on the content of the video. A significant amount of work is also done in post-production which can include editing the scenes together, adding sound effects and music, and putting in titles and the like.

Your Video Script

As with any video content, you need to put some work into writing the script for your recruitment video. Videos can last between a minute and 90 seconds or significantly longer but finding the right words and setting the appropriate tone is important. If you are hiring a professional scriptwriter, this will add to your costs.

Hiring Actors and Equipment

Obviously, the more people you have in your video, the more it is going to cost. If you choose to have a well-known name represent you, this also comes at a premium. Then there’s the equipment or props that you need for your recruitment video.

Locations Can Be Expensive

You might settle for a studio backdrop or your own office but if you’re moving to more exotic locations this can add to your budget. Don’t forget, it’s not just the location but getting equipment and personnel there as well.

Filming Time

Film crews and production staff have to be paid, so the time you need to make your video is going to be a vital factor. Even for a short video, you can be looking at a couple of days of filming at the very least.

Graphics and Specialist Services

You may want to include things like animation and text in your video which is going to boost the cost when added in the post-production stage. If you have specialist filming that is needed such as using a drone or filming underwater, that can also put add a few pounds to the final bill.

Keeping Track of Your Recruitment Video Budget

The biggest challenge is going to be keeping an eye on your return on investment. How much you spend has to be closely related to what you are trying to achieve.

Video production can be an expensive business if you don’t plan properly from the outset. Be clear about what you want to achieve and work with your production company closely to make sure that your budget is kept under control at all times.

Pulse is a Bristol-based video production company that is used to working with businesses of all sizes. If you are searching for a professional partner to help get your next recruitment drive up and running, contact our friendly and talented team today.