5 Reasons Your Website Needs a Promotional Video

If your business hasn’t yet embraced the potential of promotional video production in its marketing strategy, some of the latest statistics from Wyzowl might convince you to give it a try sooner rather than later:

• The vast majority of marketers (91%) believe video delivers the best marketing ROI.
• More of us (68%) prefer to find out about a new product or service via a video.
• 80% of marketers say that video has increased the amount of time people spend on a website.
• Almost half of people say they are more likely to share video with friends and family compared to other type of content.

The Benefits of Promotional Video Production

With many of us nowadays accessing all sorts of information via our mobile phones, businesses that produce content which works well with iPhone and Android devices are certainly putting themselves ahead of the game and that includes promotional video.

The good news is that the cost of video production has come down in the last few years and it delivers a great return on investment when compared to most other marketing activities.

1. It’s a great way to engage your audience

Rather than read a big chunk of text, many people prefer to look at a video. It’s more entertaining, engaging and easy to access whether we’re sat at home, in the office or travelling to work on the train or bus.

We’re bombarded with all sorts of information and advertising nowadays so businesses need to find the marketing solutions that their customers are looking for. With video, all the consumer needs to do is sit back and watch. Get your messaging right and you have the perfect marketing tool.

2. It can improve your performance on search engines

This is one area that many businesses fail to understand. Search engines like Google love video. Type in a search term and you’ll see plenty of results coming up that relate to video rather than traditional web pages with written text. This is no doubt related to the fact that Google owns YouTube and means you can create greater visibility for your business if you provide this type of content and optimise it for search.

3. Get your message across in a short space of time

Messaging in marketing is key. You need to grab the attention and keep it for long enough to ensure you get those important points across. This is no easy feat in the modern world where there are so many choices and so much vying for our attention. People are less likely to read a long page of text all the way through but they will watch a promotional video. Keep it short and punchy and you’ll achieve more in 30 seconds or a minute than any number of web pages on your site.

4. It can boost sales

There’s been plenty of research carried out in this area. Results vary between a 64 and 85% likelihood of people buying a product after viewing a video about it. A lot will depend on your product or service and what you are trying to achieve with your promotional video production but there’s no doubt that compelling content can be highly influential.

5. Video is shared more

Your website is not the only location where your video content can be uploaded. Video also works well on sites like YouTube and social media such as Facebook and Twitter give you even more options. This makes video pretty flexible as a marketing tool and, what’s more, it produces great results when it comes to sharing. Make your promo video entertaining or useful enough and people are likely to forward it to their friends and family.

If you are searching for ways to help your business stand out from the competition, placing more video in your marketing strategy can make a significant difference.

At Pulse, our team are here to help you create a promotional video production that takes your marketing to the next level.

Get in touch with our friendly team today, or check out our video production prices.