7 of the Best Promotional Videos Ever Made

Promotional video production is an art form we often take for granted and a lot of work goes into them before they end up on our mobile phones, laptops or TV screens. We’ve been having a trawl through the best the internet has to offer at the moment and found 7 videos that we really like.

If you’re planning on creating your own promo videos in the future, it’s worth taking a look at what works before you start planning the script and organising the film crew.

1. Dollar Shave Club

If you have a new business or a new idea, it can be difficult to get yourself in front of the public and engage your audience. Adding humour to your video is one way to do this.

While it’s a strategy that can backfire (especially if no one gets your joke), it can also make your video stick in the mind of the audience and ensure it gets shared. This promotional video production from Dollar Shave Club may have some strategically placed swearing but it certainly fulfils its role of getting the brand out there.

2. Invision

This video shows that you don’t necessarily need to follow a strict checklist of rules to produce a product video. Invision’s two-minute offering is all about getting businesses to think about how design can impact on their future. It’s a little esoteric but we like the way the production team bring all the elements and a series of talking heads together. You may not have the budget to follow suit but you can certainly get inspiration from the approach.

3. Marks and Spencer’s

Whether you like to shop there or not, M&S do some great adverts that stick in the mind, especially around Christmas time. Their food section is regularly advertised on TV and this 30-second promotional video production has all the elements you need to create interest and emotion in just a short space of time.

You can probably pick any M&S food ad and it will make it onto this list. We included this one to show how animation can be used in interesting ways to encourage customer engagement.

4. Greenpeace

Saving the planet and global warming has been in the news a lot in recent times. We love promo videos that tell a story and this one from Greenpeace certainly has great production values and creates an immediate emotional response. It also shows that you don’t need words to get your point across, just a great narrative that your audience connects with.

5. GoPro

‘Life is an incredible adventure’. What better way to start off a promotional video? You would expect a company like GoPro to deliver stunning videos but it’s the combination of visuals and music that we like here. What often makes a memorable promotional video production is the way that different components come together and that includes music.

6. Hostelworld

You might think a video with Charlie Sheen in it is going to be way over the top. This one from Hostelworld, however, is fairly understated and very short. It’s got one message and that’s to show people what a friendly place it is – it’s a clever choice of main character and a direct message that hits the audience straight between the eyes.

The short lesson here? Your promotional video doesn’t have to be long but it does need a point.

7. 3M

Finally, we couldn’t resist the allure of MC Hammer. Why he personally felt the need to be in this video promotion, we don’t know but it works superbly. It’s about a product that you can use to stick up pictures without using a hammer. It’s funny, quirky and, above all, useful. We like it even if it is a bit cheesy.