How Much Does a Case Study Video Cost?

Case study video production is an amazing, effective and powerful way to demonstrate the value of your brand to your clients. It involves using the most ideal story to create quality, convincing and interesting content that generates a call to action. For any case study, videos are very crucial. They have a way of generating real emotions amongst interviewees. It is therefore easy to communicate the ideas and logical reasoning of your case study and achieve sincere feedback.

Case study video production is, however, a process. It involves planning. Each case study is exclusive and target clients have unique needs. This means the cost of case study video production varies from one video to the other. This piece takes a look at some of the factors that determine the cost of case study video production.

The quality of a case study video

As mentioned above, video production is a process. Of all the factors involved, quality is paramount. It has the greatest impact on whether your videos will be effective or not. Remember, your customers are intelligent, smart and they love value. High production values, quality content and relevant stories are important. They build credibility, focus on major ideas and draws the right audience to engage with the video content. This means you will pay a higher amount for quality professional videos, compared the cost involved when you use an amateur producer.

Length of the Video

A case study video can be 30 seconds minutes or a 1-hour branded documentary. This all depends on its purpose and the needs of your brand. Generally, but not always, the longer a video, the more time it takes to produce, and the higher the cost. That being said, a high quality 30 second advert can easily cost more than a 10 minute short documentary, working with a production company you should look at the right value video investment for you – maybe multiple lower cost case study videos may have more impact and attract different clients to very expensive single piece of content. It’s also worth considering how much paid ad spend you are thinking of doing with the content and factoring this in to your marketing budget.

The complexity of a Video

Case study videos vary. Stories can be told from different points of views including the service providers and that of the clients. Interviews with different participants may be essential. Simple cases are cheaper, while complex cases require more input, hence the higher the cost of the project.

The Type of Services Involved

Producing a case study video involves several elements. This can include pre-production planning, scripting and storyboarding, interviews with multiple members of an organization or business, location hire, casting, production & post-production to potentially include motion graphics and animation. Obviously not all of these services are essential to every project, so figuring out exactly what you need is a necessary part of the process and at Pulse we work with our clients to streamline the production to ensure our client’s receive great value for money and avoid over-producing.

Creating the right visual style

Using the right questions to craft a compelling story. Identifying the clients and getting them on board, extraction of testimonials for customers, and re-purposing a case study into shorter/ more targeted pieces of content for different online distribution outlets – social media, your website, YouTube etc.

The subject matter/goals

For a successful video, you need to define your goals. Set clear, achievable and specific goals. A goal that is easy to understand generally results in a much better performing video. Complex videos that call for more specialized and technical expertise can become more costly, especially around the scripting stages depending upon how much input you need from the production company.

Industry

If your brand is in a technical field, you are more likely to pay more for your case study video for some of the reasons above. We recommend using  a qualified, experienced, professional video company that has previous examples of case study videos. Such a company has excellent and industry-specific skills to produce a quality and effective case study video.

With these factors in mind, you can easily determine how much your organization will need for a case study video production. Use our instant quote form or give our team a call today on 0117 911 3303 and we can advise on how much your case study video will cost.