How Much Does A Recruitment Video Cost To Make?

When you look at the recruitment videos for the army and navy on TV at the moment, you can see that there are some pretty high production values.

The outdoor locations, storytelling, and camera shots all point to a huge cost. Indeed, recent figures show that the armed forces have spent around £1.6 million in total to aid recruitment.

Of course, your business is not going to be spending these massive amounts. You can put together a relatively competent recruitment video production for anywhere between £500 and £50,000 depending on the size of your budget and how creative you want to be.

While the final price can be a little difficult to calculate, there are certain factors that add to the cost of making any video. These include:

The Journey From Pre to Post Production

There are distinct stages to developing any video production and how much time you spend on them can influence the final cost.

Pre-production is all about getting your ducks in line and concerns planning everything that is needed for the initial shoot. That might mean hiring actors, scouting locations and working on a good script for starters.

The shoot itself may take just a few hours or several days depending on the content of the video. A significant amount of work is also done in post-production which can include editing the scenes together, adding sound effects and music, and putting in titles and the like.

Your Video Script

As with any video content, you need to put some work into writing the script for your recruitment video. Videos can last between a minute and 90 seconds or significantly longer but finding the right words and setting the appropriate tone is important. If you are hiring a professional scriptwriter, this will add to your costs.

Hiring Actors and Equipment

Obviously, the more people you have in your video, the more it is going to cost. If you choose to have a well-known name represent you, this also comes at a premium. Then there’s the equipment or props that you need for your recruitment video.

Locations Can Be Expensive

You might settle for a studio backdrop or your own office but if you’re moving to more exotic locations this can add to your budget. Don’t forget, it’s not just the location but getting equipment and personnel there as well.

Filming Time

Film crews and production staff have to be paid, so the time you need to make your video is going to be a vital factor. Even for a short video, you can be looking at a couple of days of filming at the very least.

Graphics and Specialist Services

You may want to include things like animation and text in your video which is going to boost the cost when added in the post-production stage. If you have specialist filming that is needed such as using a drone or filming underwater, that can also put add a few pounds to the final bill.

Keeping Track of Your Recruitment Video Budget

The biggest challenge is going to be keeping an eye on your return on investment. How much you spend has to be closely related to what you are trying to achieve.

Video production can be an expensive business if you don’t plan properly from the outset. Be clear about what you want to achieve and work with your production company closely to make sure that your budget is kept under control at all times.

Pulse is a Bristol-based video production company that is used to working with businesses of all sizes. If you are searching for a professional partner to help get your next recruitment drive up and running, contact our friendly and talented team today.