How Much Does a Testimonial Video Cost?

Testimonials are a crucial marketing tool, vital in convincing customers that the product or service you provide is perfect for their needs. More and more nowadays, company marketing teams are electing to use a testimonial videos, putting a real face and voice to those positive comments.

But how much does it cost for a testimonial video production? Here we take a closer look.

The Cost of Testimonial Videos

This is always a difficult one to gauge. Depending on your production values and the team and equipment you have at your disposal, you can spend anything between £500 to £50,000, especially at the higher, big corporation end of the spectrum.

On average, however, if you are using a testimonial video company, you are looking at bringing in a quality end product at under £5,000.

What Influences Your Testimonial Video Budget?

Ideally, your testimonial video should be relatively short (between one and two minutes). It pays not to bore your audience with too much content or large amounts of unnecessary information.

You might have just one person speaking or several customers intercut in a kind of interview style format. To add dynamism, you may also want to intersperse footage of people talking with other video of your business in action. All these can affect the final cost.

Pre-Production

This is where you plan your video:

• How long is it going to be?
• How many people will be involved?
• What is the format?
• Where are you going to film?
• What crew do you need?
• How long is it going to take?
• Do you need a purpose-built set for the interviews?

A whole host of questions need to be answered at this vital stage and what you decide will also determine the amount of money you are going to spend as well as the quality of the end results. You’ll normally work closely with your testimonial video company to nail down all the details before production begins.

One key with testimonials is choosing the right people to take part. Understanding how to get the best out of them through an open-ended interview process is also important.

Production

Assuming you have planned everything well, this part of the process should run relatively smoothly. There are certain factors which are going to add to the cost. The first is the place you choose to interview your testimonial stars. A more exotic location is going to cost extra – you have to hire the venue, get your team and equipment there, provide catering and contend with a whole host of logistical challenges.

The longer the shoot, obviously the more it is going to add to the budget for your testimonial video. If you are adding in extra footage that you are going to intercut with head and shoulder shots, this is also likely to add to the cost especially if it involves using specialist equipment (for example, drones for aerial views).

Post-Production

Much of the magic for any video content takes place in the post-production process. This is where all the editing is done, the best bits of dialogue picked out and arranged and other visuals and assets like music added.

If you are including things like titles or animations, this is also going to add something to the final cost.

Making the Most of Your Testimonial Video Budget

It’s important to set your goals and be realistic about your budget in the setup stage of the project. The good news is that video generally produces a strong ROI and can work for your business across numerous platforms, including your website and social media, for some while to come.

To make the most of your budget, it’s important to work with a specialist testimonial video company who will be able to help you plan the shoot and make sure that you maximise efficiency.

If you’d like to discover the value of testimonial videos and how the team at Pulse can help, contact us today.