Ascenti Health | Pulse Studio

Project Overview

When Ascenti Health wanted to attract talented physiotherapists and showcase the career opportunities available within the company, they approached Pulse Studio to create an interview-led recruitment film built around the experiences of their existing team.

Rather than simply listing vacancies or employee benefits, the film needed to show prospective physiotherapists what a career at Ascenti could actually look like — from varied clinical work and professional development to mentoring, autonomy and life outside work.

We centred the film around two Ascenti physiotherapists at different stages of their careers, following them through a typical working day and using their own experiences to communicate what it was like to be part of the organisation.

The production was captured on location at Ascenti’s Canary Wharf clinic in London, resulting in a 90-second hero recruitment film alongside six shorter social media edits.

Project

Physiotherapist Recruitment Film

Client

Ascenti Health

What We Did

Recruitment Video Production, Interviews, Healthcare Video Production, Social Video Production

The Brief: Recruiting the Next Generation of Physios

Ascenti wanted to create recruitment content specifically capable of appealing to ambitious physiotherapists.

The brief wasn’t simply to make the company look like an enjoyable place to work. Potential candidates needed to understand the clinical and career opportunities available to them and why Ascenti could be an attractive place to develop as a physiotherapist.

Key messages included:

Varied clinical caseloads
Structured mentoring and support
Career development and progression
Clinical autonomy and decision making
Flexible working and work-life balance
Opportunities to develop within the organisation
Ascenti’s use of technology and virtual physiotherapy
The opportunity to make a genuine difference to patients

Rather than communicating these as a list of benefits, we built them naturally into interviews with the people already experiencing them.

This gave prospective employees an opportunity to hear about working at Ascenti from physiotherapists themselves.

Following a Real Working Day

We wanted the film to go beyond traditional talking-head interviews and give candidates a much broader picture of life as an Ascenti physiotherapist.

Filming therefore followed our featured physios through different elements of their working day.

We captured their journey into work, preparation for patients, consultations and treatment, meetings with colleagues, mentoring and virtual physiotherapy alongside moments outside the clinical environment.

This allowed the film to visually support the experiences being discussed in the interviews.

When an employee talked about clinical development, we could see mentoring taking place. When the film explored patient care, we could show consultations and treatment. When flexibility and work-life balance were discussed, we could move beyond the clinic and show the people behind the roles.

It’s an approach we regularly use in our recruitment video production work: show the employee experience rather than simply describing it.

Showing Career Development in Practice

Professional development was one of the most important messages within the brief.

Rather than treating mentoring as an abstract company benefit, we featured two physiotherapists with different perspectives on Ascenti’s development programme — including the experience of both mentor and mentee. The interviews explored the support available to new starters, opportunities for progression and the importance of continuing clinical development throughout a physiotherapist’s career.

We then supported those conversations visually with mentoring sessions, meetings and interaction between members of the wider team. This helped communicate that career development wasn’t simply something written on a recruitment page. It formed part of the actual working environment we were filming.

For organisations recruiting highly skilled employees, demonstrating these opportunities can be particularly important. Candidates aren’t only choosing their next job — they’re considering where that role could take their career next.

Capturing Healthcare Without Making It Feel Corporate

Healthcare recruitment films need to balance professionalism with personality.

The film needed to communicate Ascenti’s clinical credibility while still feeling energetic, aspirational and human enough to appeal to prospective employees. We therefore combined footage from inside the Canary Wharf clinic with scenes across the surrounding area, showing our featured physiotherapists travelling, treating patients, collaborating, mentoring and spending time outside work.

Patient-treatment sequences helped demonstrate the variety and human impact of the role, while footage of Ascenti’s technology and virtual physiotherapy helped establish a more modern approach to delivering care. The result was designed to feel like a glimpse into someone’s career rather than a conventional corporate film.

Our wider corporate video production approach follows the same principle — real people and genuine environments can often communicate considerably more about an organisation than scripted claims alone.

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Bringing Technology Into the Story

Technology was another important part of the Ascenti proposition. The company’s digital tools, exercise programmes and virtual physiotherapy services needed to feature within the film without becoming disconnected from the wider employee story.

We therefore incorporated technology into situations where it would naturally be used, including patient care, virtual consultations and day-to-day clinical work. This allowed the film to demonstrate how digital tools could support physiotherapists and patients rather than simply showing isolated screen recordings.

Graphics and visual callouts could then reinforce those elements while maintaining the pace of the wider film. For a healthcare organisation, this was particularly useful in communicating an environment where clinical expertise and technology worked alongside one another.

One Hero Film. Six Social Edits.

The production wasn’t planned around a single recruitment video. Alongside the approximately 90-second hero film, Ascenti commissioned six shorter 15–30 second edits designed to repurpose the strongest messages for social media.

This allowed individual themes such as career development, mentoring, autonomy or employee experience to become standalone pieces of recruitment content. Instead of expecting every potential candidate to watch the full film immediately, Ascenti could use shorter content to introduce individual aspects of working for the organisation and then support the wider recruitment campaign with the hero video.

Our social media video production projects regularly take this approach — planning multiple useful outputs during pre-production so that a single filming day can generate a much broader bank of content.

The Finished Ascenti Recruitment Film

Outcomes

The finished film gave Ascenti a people-led recruitment asset specifically designed to showcase career opportunities for physiotherapists within the organisation.

By following two members of the team through their working day, the video could communicate clinical variety, mentoring, professional development, autonomy, technology and work-life balance through genuine employee experiences.

Rather than simply presenting Ascenti’s employer proposition, the film allowed potential candidates to picture what working within the organisation might actually look and feel like.

The six additional social edits also provided Ascenti with shorter pieces of content that could extend the campaign beyond the main recruitment film.

Results

The production created a flexible bank of recruitment content centred around the people already working within Ascenti.

While we don’t have access to Ascenti’s internal recruitment data and therefore wouldn’t attribute specific hiring results to the campaign, the project demonstrates how a single filming day can create both a hero employer-brand film and multiple targeted recruitment assets.

It also provided Ascenti with an evergreen way to communicate some of the factors that can be difficult to convey through a vacancy listing alone — particularly culture, clinical support, career progression and the day-to-day experience of the role.

Planning a Healthcare Recruitment Video?

When you’re recruiting for skilled roles, candidates are often evaluating much more than salary and a job description.

They want to understand the people, working environment, development opportunities, culture and day-to-day reality of joining your organisation.

An interview-led recruitment film can bring those elements together, allowing existing employees to share their experiences while showing prospective candidates the workplace, role and opportunities for themselves.

At Pulse Studio, our recruitment video production team creates employee and employer-brand films for organisations looking to attract the right people, supported by more than 12 years of corporate video production experience.

If you’re planning a recruitment campaign and want to show candidates what a career within your organisation could really look like, get in touch with our team to discuss your project.