The 10 Most Effective Types of Video Marketing Content

Video marketing offers your business many different ways to reach out and connect with customers all over the world. Whether you provide a service or sell products, one stat stands out – 72% of businesses that have used video say it has improved their conversion rates.

Currently, video production for businesses not only delivers a strong ROI, it’s largely the preferred media for consumption by many customers.

1. The Video Product Review

Need to find out about a new product and how good it is? Many of us nowadays will search for a review and increasingly often this is on a site like YouTube in video format. It’s the perfect way to give customers the pros and cons of buying your product in an easily digestible format.

2. TED Style Presentation Videos

TED presentations are some of the most-watched videos online nowadays because of their inspirational appeal. For this kind of video, you need a speaker who grabs the attention and is able to talk on a subject that is important to your audience. Get it right and you can expect your video to be shared widely.

3. Interview Style Video Production

Another option is to go for the traditional head and shoulders interview. This can be used for a wide range of reasons: You might want your staff to talk about how they love working for your company or have a CEO going through a service or product that they really think is important.

4. Testimonial Video Marketing

Like interview video productions, testimonials with ordinary customers can also have a pretty big impact. People who look and act just like your inquisitive customer create an immediate emotional connection. It’s actually a marketing approach that many of us trust implicitly.

5. Company Culture Videos

Videos showing what a great company you are can help create brand awareness and a stronger bond with customers. You can include snippets of staff saying what they enjoy about your business and combine this with customers who have got to know you better.

6. Vlogging to Customers

Video blogging or vlogging has become another powerful communication tool in recent years. We now have celebrity vloggers who do nothing other than create content for their YouTube audience. If your business has a lot to say, running a regular vlog will keep customers entertained, informed and engaged with your brand.

7. Animation Videos

Animation video production has become a lot easier in recent years. It’s a great way to get complex points across that customers will easily remember. And they’re not as expensive to produce as they used to be.

8. Event Videos

Event videos can be expensive to produce well but they also have the potential to bring in and connect with customers who are unable to attend. Live streaming can be included here and is now easier than ever to produce.

9. Webinars

These give customers a deeper insight into various aspects of your business or provide information that is valuable. The good news is they are the type of content that can be done relatively cheaply. You can even do a live event with customers such as a Q&A session, something that is quite popular on YouTube.

10. Video Tutorial

The final type of video production and one that is widely shared and has strong value for customers is the tutorial. If you have a product for sale, for example, these videos can be accessed to learn how to make the best of all those features. It’s a great way to build a relationship with your customer and also boost your online reputation.

With so many options, it can be challenging to find the right video marketing approach for your business. At Pulse, we have the talented team in place who will help you get the best ROI and create a video production that really helps you stand out.