Why You Should Add a Testimonial Video to Your Website

When someone visits your website they are generally looking for a couple of important things. The first is the product or service that they want to buy or hire from you. The other is confirmation that you are the kind of company they want to do business within the first place.

This latter part of the buyer/seller relationship is fulfilled by the content you have on your site. Customers will look at branding and design and decide whether it meets their expectations. They’ll check that you have secure checkout and data encryption. They will probably have a look through your written content to make sure it is professional and meaningful.

They’ll also want to know what other people think about your business. This is where testimonial video production can be so important.

Putting a Face to Your Customers

Written testimonials are all well and good but they don’t have as much impact as seeing someone actually talk about your product or service in person. The good news is that a testimonial video doesn’t have to be an expensive option. A simple head and shoulders shot will work really well as long as what the person is saying resonates with what visitors to your site are looking for.

Online Reviews are Actually Trusted

Did you know that:

• Videos on landing pages can increase conversions by 86%?
• Nearly 90% of people are likely to trust an online review just as much as they would a recommendation from a personal acquaintance such as a friend or family member?

Despite some negative press about companies buying reviews, as consumers, we actually take them pretty seriously and they are one way we decide whether to buy a product or not. Working with a testimonial video company to produce engaging content for your site, therefore, could be one of the best investments you are likely to make.

They’re Easy to Create

Compared to other kinds of video content, creating a testimonial is probably one of the easiest. Starting from identifying your most satisfied customers, it’s relatively simple to get them to talk about their experience and deliver that personal viewpoint on camera. Make the right choices and that testimonial video is likely to help convert visitors from speculators into fully fledged and loyal customers.

With 90% of people influenced by online reviews, it’s not surprising that many businesses nowadays put a lot of time and effort into producing this kind of marketing content. There’s no doubt either that video has a more direct and personal impact on potential customers.

Video Adds Power To Your Website

With better connectivity and devices like smartphones, we’re all big fans of video content. It’s easier to view than written content, whether you’re travelling on a train, at the office or sat at home. Video content also makes your site look modern, accessible and reputable.

Our Top Tips For Creating Great Video Testimonials

Producing a testimonial video is a little more complicated than simply rolling the camera and letting your satisfied customer speak about their experience. While you don’t want to actually script the video, you want to elicit a response that will benefit your business.

The best testimonial video companies use a guided interview approach to achieve this. It helps them get a natural response that appears honest and believable. Most people aren’t used to appearing in front of a camera and putting them at ease can be a challenge.

Another important tip is to keep testimonials as short as possible. A testimonial video company will take a fair amount of footage while talking to the customer. They will then edit it to highlight the strongest points that work for your product or service.

If you are planning to create video testimonials on your website, contact the team at Pulse today to find out how we can help.